Internet Marketing

internetmarketing Strategy on Demand supports you in selecting a web agency , writing your internet strategy and supervising the construction process. But with a good website as a base the challenge for you only begins. With your business goals as a basis we propose an online marketing advice and implement it. We ensure that your website attracts visitors and make these visitors returning, paying customers. Our online marketing offer includes the various aspects that are important in optimizing your website. By being continually critical about your website and making adjustments based on the specific objectives and analysis of current visit we ensure that you have more return out of your investment made. We do this by looking at the related elements of internet marketing: search engine optimization, website optimization, web analytics and audience analysis.

Result: A higher return on your website or webshop by attracting more returning, relevant customers and by optimizing your website.

De elements of internet marketing

The services offered by Strategy on Demand comprises the following connected elements that are all important if you want more return out of your website.

Search engine optimization

Findability in the independent search results of the best known search engines is vital for your online business. This way you increase the reach of your website which has a positive impact on your online and offline business. In cooperation with the customer we will ensure that you are fully searchable for your audience. That gives you a high ranking in the search results including a good conversion. An analysis of the following points is important:

Technical optimization of the underlying code of your website/webshop
A keyword analysis in which we help you identify relevant terms
Optimization of the content of your website (copywriting)
Creating link popularity (linkbuilding)
Measure and monitor your search engine positions.

Website (conversion) optimization

Once the visitors are on your website it is important to lead them quickly to the right goal without one loosing during this process. We call this conversion. For a webshop such a conversion goal can be placed order while for a corporate website it can be a filled contact form. By using different methods (A/B Testing, Multi Variant Testing, Expert Review), we ensure that your website is optimized to give you a better result from your investment. In addition we look for the bottlenecks of your current website and improve your current website as to usability/user friendliness.

Web analytics

Using web analytics software (eg Google Analytics) you can watch the behavior of your visitors. This way you can collect valuable information about your customers and the performance of your website. By using this information you can further optimize your website. You can then see if the investment in your website has had the intended effect. Strategy on Demand can help you in preparing objectives (KPIs) and to analyze whether these objectives are achieved. Besides we give training on the use of web analytics tools so you too can benefit from this tool.

Audience analysis

The databases behind websites and webshops contain a wealth of customer data that organizations typically don’t or hardly use. A missed opportunity to get more return on investment. Strategy on Demand has developed an approach where we ‘clean’ your database(s), do analysis at zip code level and based on this tighten your current customer profiles. We are able to add to this information CBS data, lifestyle data and customer information on several social networks (see also Social Media). The result is improved customer profiles, more targeted marketing campaigns and possibly tightening in your distribution channels.