Online Strategy

Internet has become an indispensable channel for most organizations. But as in the physical world it also applies in the virtual world that only those companies that are successful are the ones that are positioning them distinctively. What is needed is a practical and thoughtful approach to realize a good proposition of your organization on the Internet now and in the coming years. Eminently an internet strategy helps you in making the right decisions so you can continue your strategic direction to success. This leads to a decision file on which you can take further decisions. That way your organization is ready for the future!

Result: A distinctive online proposition that is ready for the future and is linked to your offline business strategy.

The components of an internet strategy

internet-strategie

Strategy on Demand helps you establish the right Internet strategy. Together with you we formulate an underpinned internet proposition. Our approach is characterized by its focus on customer support and ambition. We provide a clear strategy that can be implemented right away.

An internet strategy includes at least the following components:

Current situation: Analysis and evaluation of the current situation about the proposition on the Internet, the link to the business objectives, current eReadiness of your organization and a scan of the current website. This leads to a clear overview of the strengths and weaknesses of the organization and also a first insight into potential opportunities using internet.
External analysis: Analysis of competitors and target groups to grasp the proposition of competitors on the web as well as potential (latent) needs of the audiences you serve.
Vision and targets: Formulating a clear vision of the role internet can play for your business as well as to formulate a clear ambition and goals for the coming years. This is not just about web presence and eCommerce, but also the custom provision of (additional) e-services and other forms of loyalty as well to increase your sales.
Internet roadmap: Your internet roadmap including the consequences of the ambition set for your internal organization, your processes, the necessary competencies of your employees and your IT architecture. This internet-roadmap covers a 3 to 5 years maximum and shows how you can grow in stages of eMaturity.
Impact website: Design of the new website and/or WEBshop including first wireframes and navigation as a first step towards further implementation of the strategy, if desired.
Action plan: A plan for de first step of the implementation of the new internet strategy.

Further deepening of your internet strategy

Door onze uitgebreide kennis van zowel de offline als de online wereld is het mogelijk om uw internet strategie verder uit te diepen zodat deze nog beter is geïntegreerd met uw bedrijfsstrategie. Afhankelijk van de wensen van de klant kan Strategy on Demand de internet strategie verder verdiepen door aandacht te besteden aan de volgende onderdelen:

Evaluating the existing business plan and based on that formulating an enhanced corporate strategy including internet strategy.
Evaluate the existing eBranding of your brand as well as making choices to further improve the eBrand value.
Study (latent) needs of your customers through use of focus groups, panels, (online-)surveys.
Analysis of internal and external processes in order to get clear on which main areas processes can be improved in a way that there will a restriction on transaction costs and/or strengthen your position in the external chains and business networks.
Strategic deployment of the intranet, the concept ‘The New World of Work’ (see also The New World of Work) and social media (Twitter, LinkedIn, Hyves, Facebook, etc) as well as strategic opportunities of internet marketing.
Analysis of customer data within your organization in order to achieve enhanced customer profiles as a basis for your proposition on the Internet.

Multichannel Strategy

multichannel Most organizations don’t only have an online channel but also other ways to interact with their (potential) customers such as telephone, letter, e-mail and/or direct contact with a professional (at home, at the office or the shop). It is important to organize these various channels well with a focus on the customer. With a nice term this is called Customer Centric Management . Besides it is important that the channels are mutually reinforcing and based on an overarching strategy.