Social Media

In recent years there has been a virtual explosion of social media like Twitter, MySpace, LinkedIn and Facebook. Internet activities are no longer just happening on your website but are increasingly moving toward these social networks. Therefore it is important for your organization to respond. Fortunately, most organizations recognize the importance of social media, but the question for most organizations remains how to use social media in business exactly. Strategy on Demand helps you with the use of social media in business. We do this by developing a social media strategy together with the client or by implementing and thinking out social media campaigns.

Result: Building an online relationship and conversation with your clients whereby more value and efficiency is created.

Business use of social media

The deployment of social media for business use varies by organization. The result of participating in social networks is unpredictable by the complex social structure that exists in such networks. That means that what works for one organization does not necessarily have to work for a different organization. To give you at least some idea of what is possible with social media we mention some opportunities that in mainline, depending on the type of organization and its context can be exploited in the use of social media.

Marketing: Visible presence on social networks can enhance the brand and is good for findability in search engines. You can also promote your organization and products by creating good content for these networks.
HR: For example, scan the profiles of potential candidates or promote vacancies. Often candidates from your own network, LinkedIn for example, connect better with a job vacancy than someone who responds to an ad in the newspaper!
Sales: Generate leads or sales by for example, discount offers through social networks.Dell has already earned many millions this way.
Brand-monitoring: Watch how your organization/product/brand is mentioned on social networks. A next step is to participate in discussions about your organization so you can gently influence this publicity in a fair way.
Innovation: See if trends can be deduced from the conversations on social networks. The information found can then be used as input for an innovation process or to improve your products or services.
Support: Bol.com currently provides support via Twitter as an extra service channel. With good support through these networks you can transform a negative customer into a positive ambassador.
Network: Social media is about relations. By actively participating in these networks you can strengthen your business network. This applies both to relationships outside your firm and internal relationships among the employees.

Despite the above mentioned list, there are many other possibilities for the use of social media in your business. Strategy on Demand will therefore look together with the customer where the need and opportunities lie, and then construct a professional social media strategy with an adequate action plan. Also, we measure the impact of social media use for you and help you to implement this action plan through various trainings. In this way we ensure that in the future your organization can work independently by anchoring the use of social media in your organization.

Social CRM

Besides supporting the development of a social media strategy or the establishment of a campaign Strategy on Demand is also involved in the implementation of Social CRM systems. Meanwhile, many organizations have seen the importance of a good CRM system where the customer is center staged in the business processes. One thing is still lacking in these particular CRM systems: CRM is not social. Strategy on Demand helps you to make your CRM system social. We link your CRM to various social networks like Twitter, LinkedIn, Hyves and Facebook. This way you also understand the social context of your customers (how important is my customer, and where people talk about on the Internet?) So you can respond better to specific needs.